Motion Picture Aperitifs
From April 27 to 30 in Ecocenter | From May 1 to 3 in Casino Tarifeño | 13:30h to 14:30h
The Palaver Tree
VII Training Forum "The Word Tree"
Training and education of film directors from Africa and the diaspora in the promotion and distribution of African cinema in a global market
Wednesday 1 and Thursday 2 May | 10:00h to 13:30h | Casino Tarifeño.
One of the main obstacles to growth affecting African filmmakers and African cinema in general is linked to distribution, both within the continent and beyond. Although numerous films are produced each year in Africa, they continue to reach limited audiences and are often isolated to the specialised circuits of festivals or thematic film series. In other words, commercial distribution continues to be the Achilles heel of most African cinematographies.
For years, we at FCAT have been committed to the growth of African cinema and we know that it is often a lack of training and professionalization among directors, especially younger directors, which impacts on the difficulties they face in accessing commercial circuits. For that reason, this edition of the Palaver Tree will focus on training young African directors in accessing a space which continues to close its doors to them: global markets. We will approach the topic through practical analysis of fundamental markets for African and diaspora cinema, including the African, European and North American markets, paying particular attention to new digital platforms for screening audiovisual content.
In order to explore these aspects, we have brought together experts in the promotion and distribution of African cinema, as well as professionals from the international sales and distribution sector. This training course, which is organised as part of the ACERCA Programme from the Spanish Agency for Cooperation and Development (AECID), also provides opportunities for theoretical reflection, professional networking and discussion between directors, distributors, programmers and media professionals.